ARCHITECTURE

Proof is a thriving neighborhood wine and liquor store in the Winter Hill neighborhood of Somerville MA. Proof is also a neighborhood gathering place that hosts weekly events, and showcases community art.

Studioful helped bring this dual purpose to life through an imaginative and resourceful collaborative design process.

Meaningfully engaging the community was a central desire of the clients, and one of the main reasons this project was such a good fit for Studioful.

For the interior design of this multi-faceted retail space, Studioful envisioned distinct nooks of interest along the perimeter of the store. From the Art Nook to the Scotch Nook, Beer Nook, and Wine Wall, we developed a strong identity for each space to entice the customer to walk all around the store. Each novel nook is also an integral part to the whole, artisanal space.

Drawing people into the space for a novel, welcoming experience was the primary goal. As you walk by the store, the front window draws you in with intriguing views all the way to the back Wine Wall and the large Scotch Nook prohibition era graphic. During tasting events, the long counter along the window showcases people socializing in the Art Nook. In the center of the space, a large communal table acts a an organizing centerpiece. We chose to lower the typical height of the wine island displays to keep the open flow and sightlines throughout the space.

The design process was joyful and included a dedicated team of local talent. For the design, Studioful partnered with Linda Joy Mullen designs who specializes in retail interactions. The custom wood pieces were expertly crafted by Eastern Woodworks of Georgetown. The metal elements as well as the Art Nook, lighting elements and more were made by Witch City Customs Design and Metal Fabrication of Salem MA.

More images coming soon!